5 Tips To Optimize Your Google Places Ranking Today
Google Places merges the best features of geolocation, on demand reviews, and consumers. It connects consumers with businesses who have a physical location in the U.S. Businesses can go online and claim their business and make any edits to convey their own business message.
As with any Google tool, including its free web pages, users should always read user manuals and complete online tutorials. While the official Google manual states it has no public guidance on how to become top ranked, it does state more than once to read its manuals, and that good search engine optimization continues to rule. Its guidelines have minimum and optimum rules of thumb.
1) Incorporate Google Places into Your Marketing Plan
Decide how the Google Places fits into your businesses marketing plan-(and if you need help with Local SEO just let me know). Decide the objectives for using this marketing strategy. Decide on key personnel responsible for managing the listing and any incoming reviews. Decide what metrics will be used to gauge objectives accomplishments. Decide on potential budget for any upgrade in marketing services via Google AdWords, Google Tags (30 day free trial), Google Maps, and Google Boost and any promotions through this marketing tool.
2) Follow Google Rules
Google guidance include following its rules, which includes following through on claiming your Google Place, and formatting correctly. It states that businesses that fail to follow the rules will hinder their Google Place becoming active. Businesses that violate rules shall be punished with loss of their listing. Businesses that do not have a physical address should not attempt to claim a Google Place. Read and comply with Google Places Quality Guidelines for compliance requirements.
3) Follow Through On All Google Tools and Suggestions
Google Places recommends using video, and encourages businesses to upload videos to YouTube and include links to the video from Google Places. Creating a YouTube page with links to Google Places will help develop cross links. Use every opportunity that Google suggests can help its web crawler connect your online products or services with users. Take advantage of the ability to create multiple business categories. Take advantage of Postings. Take advantage of Google suggestions for local businesses and free listings for products via Google Products search. Using Google analytics tools and information can leverage the expertise of Google for maximum benefit. Tweak and modify your business marketing efforts with streamlined approaches. Use Google Analytics to analyze your website and fine tune keywords for optimized traffic pull and ranking.
4) Create Sticky Places with SEO Keywords
The use of search engine optimization keywords still applies in any online copy, no matter the delivery vehicle. A website, blog, posting, videos, pictures, or other web content should incorporate critical keywords to allow the target market to connect with business services or products, and where to locate. Read the Google Search Engine Optimization Starter Guide, and use keyword tools. Google Trends, AdWords, search.twitter.com, Wordstream, and similar sites can help pinpoint keywords. When naming and describing blogs, posts, videos, pictures or other content, be sure to use keywords. If your business website and blogs already have the optimum keywords, then keep consistency and apply to Places.
5) Implement Consistent and Innovative Marketing Strategies
Connect the strategy with common elements used in other marketing vehicles. For example, ensure the business description, products, services and any key personnel or telephone numbers are consistent from print through any online marketing postings. Ensure any social media such as Twitter or Facebook align with the Google Places and offline marketing. Ensure the social media and offline marketing cross reference each other. For example, offline promotions can invite customers to complete a Google Places review and receive some form of a discount, coupon or reward program credit. Conversely, people stopping in to the Google Places can receive special promo events that encourage them stop in or try your service for a discount or something complimentary. A business can encourage patronage by offering a free membership in their membership club. People would sign up to receive electronic news announcements, discounts, etc., before they hit the market.
Perhaps special deals can be enjoyed by customers who subscribe to your Twitter group. Cross promoting might include distributing a press release once the Google Place is up and running, and inviting LinkedIn, Meetup.com, Facebook, Craigslist, and Twitter members, particularly local people, to stop by your place online or off. Members of that group may receive a limited time promo offer by sending a Tweet or similar to your business account on Facebook or Twitter. You can also use Facebook’s Marketplace.
A business video that will be posted on YouTube and Google Places might announce it to the community, and customers or potential ones may want to be in the video. A business can announce their plans and invite interested parties to RSVP on a first come first serve basis or similar.
Businesses should be sure that websites, blogs, and other marketing are social media friendly and allow people to click a button to share with Digg, Stumbleupon, Reddit, Facebook, Twitter, and the like. Take advantage of the suite of Google tools Google Place Help, Google Places User Guide, Google’s Webmaster Central, Google Friend Connect, and Google local business tips.