Customer Engagement Strategies: They’re for Small Business Too!
Just because an organization doesn’t have a big budget doesn’t mean that customer engagement and experience are a side of business that can be ignored. Realistically, a customer engagement strategy is just a plan that accounts for the sum of a continued pattern of excellent customer service, and in the big picture is a more powerful branding tool than any copywriter or logo guru can provide.
Some easy ways to employ this strategy through social media don’t require a massive effort as much as making a commitment to do what you already do in your face to face dealing online. A small business can engage customers through putting the spotlight on their customers rather than themselves, connecting people with other businesses through referrals and simply by making itself accessible.