Google Ranking Factors – Domain Trust Authority

Google does an analysis of every domain to determine “trust”-this has little to do with PageRank as even new sites can have a high trust rank.  Although a high PR is an indication of a domains trust, don’t assume that a site with low PR or no PR has little trust.

Let’s clarify with an example.  Assume you have a 13 year old daughter who needs to sell some Girl Scout cookies.  She has some delicious samoas and needs to unload them for cash.  There are only 3 houses on your street, yours and two others. One of the houses looks like the White House; sparkling and clean, manicured gardens, nice cars in the driveway,etc.  The other house looks like the Bates House from Psycho.  If you are like me you will only let your daughter approach that Bates house with Jack Bauer as her escort.  You simply don’t trust it.

(c) Dennis Noble


-Side Bar-

Impressive imagery right?  In one paragraph I conjured up an image of a 13 year old girl scout, Jack Bauer, and Norman Bates.  Not to mention Samoas (the best GS cookie).

-Side Bar Over-

Google is much like the father in that example.  They have to judge every site.  Give it a quick once over to determine where it should rank.  A site with a high trust can easily rank for long-tail and for the main terms in the market with a low quantity of incoming links compared to its competitors.  So, to benefit from this you need to know what factors are involved:

– Age of Domain

– Content Originality

– Link Sources (Trust Rank of The Domains Linking To You Determines Your Trust As Well)

—- .org

—- .edu

—- wikipedia

—- Top Sites In Your Market

—- Top 500 Sites

– Relevance of Links Based on Content & Location

If, when Google is first analyzing your site, you build out high quality links slowly with these factors in mind you can quickly rank a site that otherwise would take months to get a strong foot-hold.

5 Comments Added

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  1. Francis April 9, 2010 | reply
    Thank you for sharing your opinion but like many others in this field you fail to give a shred of evidence. Until you do, this is only your opinion. Sorry.
    • Anonymous April 9, 2010 | reply
      Francis, Because I don't give evidence doesn't mean evidence doesn't exist. However, I can't easily show it without exposing my sites or those of my clients. Plus, for those who know where to look the evidence is freely available-I am doing most of the heavy lifting here, but am not obligated to do all of it. Your comment reminded me of this quote: “For those who believe, no proof is necessary. For those who don't believe, no proof is possible.” Stuart Chase
  2. Johnnie Rancher June 21, 2010 | reply
    Very well said "admin". The proof is in the puddin'
  3. adolfo salazar June 24, 2010 | reply
    Absence of evidence is not evidence of absence. Dan pena
  4. Glenn Friesen July 28, 2010 | reply
    Good follow up to Francis. :D It's true that the trail of information is out there. Bits here, bits there. Thanks for putting together this list to keep today's main factors in one place. I was trying to figure out "priorities" or "weights" for these factors when I arrived. That's a tough question to answer (which is why I was searching for an answer). Of course if one were to determine that domain authority is "23% .edu links; 10% wikipedia links; etc." that'd only be accurate for the region of the testing, and for the time-period of the testing -- as Google changes it's algorithm and the algorithm is dependent on locational factors. Anyway, good site. And excellent response to Francis. That quotation hit the nail on the head.

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