Growing a following on Facebook: Cross Promoting with Other Page Managers

Competing for Facebook “likes” these days isn’t as easy as it used to be. Businesses vying for them often find themselves in a position that The Oatmeal’s Matthew Inman most kindly depicts as “begging.” So how does a business gain followers on this platform without appearing desperate? One of the answers is simple. Find another “page” that posts content that is relevant to your line of business, preferably one that posts engaging and informative content. Make a deal to cross promote items of interest to both your throngs of followers. With just a few clicks you can grow your audience and promote value-added content. You’ll make your page stand out from the rest.

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