SEO Tips for 2014

With RapGenius’ recent boot from Google search rankings, it’s more important than ever to remember that Black Hat techniques get you nowhere in the new algorithm. There are some ways to look ahead for the rest of this year as you plan for your content strategy to account for recent trends.

Optimize for Mobile:

Catching up with the large number of users who access sites from mobile devices is key for 2014. If your site can’t hang with a smaller screen, you’ll lose visitors and your ranking to sites that captivate them.

Content, Content, Content:

Your content has to be worth coming back to in order to rate this year. Sites that are jammed with keywords are falling by the wayside in favor of sites that know their offerings have to be information rich. Don’t duplicate in this department. Innovate.

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