Social Media: Effective Tool or Effective Time-Sink?

No matter what your company’s strategy when it comes to social media, odds are you’re not optimizing it. But the hard question to ask when it comes to optimization is “What should a decent strategy look like?” Realistically, it’s a hard question to answer. It depends on your organizational needs. But no matter how all-encompassing the domain of social media may seem, there are two easy areas in which you can check to see if your strategy is working right for you.

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