How AI is Reshaping Local Discovery (And What It Means for Your Business)
AI-powered search is changing how people find local businesses. Here's what's actually happening and how to adapt.
Insights
What actually works, what's changed, and what most people still get wrong about local visibility.
In 1999, local search meant Yellow Pages. Today it means AI-powered discovery. The technology has transformed completely—but the fundamentals that matter? They haven't changed at all.
Read the Full Essay →AI-powered search is changing how people find local businesses. Here's what's actually happening and how to adapt.
Everything you need to maximize your GBP presence, updated for the latest changes and best practices.
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How to respond to reviews in a way that builds trust, improves rankings, and doesn't consume your life.
Why obsessing over perfect NAP consistency is often wasted effort—and where to focus instead.
Why the businesses that panic at every Google update are doing it wrong—and what to focus on instead.
A deep dive into what separates local visibility winners from everyone else—and how to close the gap.
Data that shapes how we think about local visibility strategy
Deep Dives
Everything a local business needs to know about visibility—written by someone who's been doing this since before it had a name.
Read the Guide → FrameworkTactics that have worked for 25 years and will work for 25 more. No tricks, no gimmicks—just fundamentals.
Read the Guide → AnalysisWhere local search is headed, what AI changes mean for small businesses, and how to position yourself for what's next.
Read the Report → Case StudiesDetailed breakdowns of how local businesses transformed their visibility using the Strategic Milestone Plan methodology.
Read the Cases →