Every local business has a different starting point, but the path to visibility follows consistent patterns. These case studies show how real businesses improved their local search presence through systematic, sustainable approaches.
Names and identifying details have been changed to protect client confidentiality, but the strategies, timelines, and results are real.
The Situation
A 15-year-old HVAC company with excellent reputation among existing customers but nearly invisible in local search. Ranking on page 2 for primary keywords, with newer competitors dominating the local pack.
Key Problems Identified
- Primary GBP category was generic "Contractor" instead of specific HVAC category
- Only 23 Google reviews (competitors had 100+)
- No review responses in over a year
- Website had no service-specific pages
- Inconsistent NAP across directories
What We Did
- Complete GBP optimization with correct categories and services
- Implemented systematic review generation process
- Began responding to all reviews within 24 hours
- Created service-specific website pages
- Fixed NAP inconsistencies on major platforms
- Weekly GBP posts highlighting services and community involvement
The Situation
A dental practice that had recently moved to a new location. Rankings had tanked after the move, and the practice was struggling to attract new patients despite being in a better location with more foot traffic.
Key Problems Identified
- Old address still appearing on multiple platforms
- Duplicate GBP listings causing confusion
- Low review velocity compared to competitors
- No content targeting specific services (implants, cosmetic, etc.)
- Website still referenced old location
What We Did
- Cleaned up duplicate listings and old address references
- Updated major data aggregators with correct information
- Implemented review request system integrated with practice management software
- Created service-specific landing pages for high-value procedures
- Built local backlinks through dental association and Chamber of Commerce
- Launched monthly blog covering common patient questions
The Situation
A small personal injury law firm that relied entirely on referrals and had zero online presence. No Google Business Profile, minimal website, no reviews. Competitors dominated local search completely.
Key Problems Identified
- No GBP existed at all
- Website was a single page with basic contact info
- Zero online reviews anywhere
- No citations on legal directories
- No content demonstrating expertise
What We Did
- Created and optimized GBP from scratch
- Built comprehensive website with practice area pages
- Systematic outreach to past clients for reviews
- Listed on Avvo, Justia, FindLaw, and other legal directories
- Created FAQ content answering common client questions
- Established regular GBP posting schedule
Common Patterns
Across these and dozens of other engagements, several patterns emerge:
1. Fundamentals First. In every case, the biggest gains came from getting basics right—correct categories, accurate information, review generation, review responses. No tricks required.
2. Consistency Over Intensity. Businesses that maintained steady effort over months outperformed those that tried to do everything at once then stopped.
3. Reviews Move Mountains. In every case, systematic review generation was among the highest-impact activities. Volume and velocity matter.
4. Patience Required. Meaningful results typically emerged around month 4-6, with compounding gains thereafter. Quick wins exist, but sustainable improvement takes time.
Ready to Improve Your Local Visibility?
Every business is different, but the fundamentals that drive results are consistent. Let's talk about where you are and where you want to be.
Start a Conversation →