The Duality of Local SEO – NAP Citations vs Organic Link Building

The topic of NAPs vs links came up in conversation this week. While I won’t divulge the recipe for our ‘secret sauce’ it is a commonly held belief that organic links should be as varied as possible. While this is often true…like everything in SEO the real answer is it depends. There has never been a true one size fits all solution for achieving lasting Page 1 results. Short lived results, sure. Lasting, nope.

However, one thing that is widely held and also has the virtue of being true is the extreme need for perfect consistency when it comes to Name, Address, and Phone citations.

— Spelling matters (of course)

— Punctuation matters

— Data reliability matters

So, if you aren’t seeing the local results you would like- do yourself a favor and perform a google search using your phone number. See any results with varied data? Try a search using your address. Business name. Variations of your business name. It is likely you will find some data sources that need fixing.

The Importance of SEO Anchor Text

Although anchor text hasn’t been given an extreme amount of attention in SEO circles, it is an important aspect when determining Search Engine Optimization. It is definitely worth taking a[nother] look at as understanding it can elevate page ranking and help to more effectively track competition which is critical for determining which keywords work and which do not.

Understanding Anchor Text

Anchor text is the wording which people see on a website that, when clicked, takes them to another page on your site, or to another relevant web page. These hyperlinks are usually blue, underlined texts which appear within other text on a web page.

An example of html code for anchor text:

<xmp><a href=””>Anchor Text</a></xmp>

Anchor text is used by website owners, writers and bloggers to direct attention to other pages on their own site or others’ sites which have relevant information pertaining to what is being addressed. These links can be for products, services, other posts, news items, etc. Quite often, wording is used in the anchor text to explain what the link is leading to instead of a url so that the natural flow of the writing is maintained. This allows the visitor as well as search engine spiders to easily determine the nature of the page to which the link leads.

Anchor Text and Search Engines

Search engines rely on anchor text to determine the content of the hyperlinked page. Therefore, it is important that target keywords and keyword phrases are utilized in the anchor text as they will work to raise your search engine ranking. And, in actuality, these keywords are often as important as, or more so, than the keywords in the page’s url.

A great deal of importance is placed by search engines on anchor text which is external and links other sites to yours and a lesser amount is placed on links which remain internal to other pages on your website. This is what makes acquiring anchor text backlinks with target keywords and phrases so vital to the growth and flow of traffic to your site.

However, keep in mind that search engines (Google in particular) will only consider the first link of several which incorporate the same url. Therefore, it is extremely important to establish your target anchor text within that first link.

Determining Keyword Competition via Anchor Text

Since anchor text is deemed to be highly important for ranking a keyword by the search engines, it goes without saying that it is powerful analyzing tool for determining competition over any keyword or keyword phrase. Google considers it so vital that they even provide an allinanchor operator for such searches. Simply type into the search box: allinanchor: your selected keyword phrase and you will receive all pages using that particular keyword.

This is an excellent tool which helps you to determine a couple of valuable things. First of all, you are able to tell what pages are optimized for your particular keyword or phrase. This eliminates the need to search for your keyword in other areas of the text.

Secondly, you can view your competitors’ backlinks and determine which ones are using your keyword or phrase in their anchor text as well as the link’s strength. By doing this, you will be able to better determine how big of a contender your competition is as you plan your strategy for top ranking.

By placing more attention on anchor texts and the target keywords used within them when sculpting your website, the easier it will be to achieve higher ranking in the search engines.

Geotargeting For Local SEO

Google now gives you the option to mention your site’s relevance to a specific region with their geo-targeting tool. In the past Google used a few of their normal search parameters and signals to find out where in the world was a site located. They used to use signals from the top level domain (TLD) and the server location of the website.

Let’s take an example of a website which ends with “.cn”, this is the TLD for China and can tell Google that your site is more relevant in china. You may also have generic TLDs like “.com” or “.net” and your site is hosted on a server in china even though your site is relevant only to Americans and you reside in America, may be because hosting is cheaper in china. This will still tell Google to some extent that you have targeted the Chinese public as your server is based there.

To get rid of this issue permanently Google built the Geo-targeting tool which can let Google know if your site has specific relevance to your region only. This can help in better optimizing your site for certain keywords. For example you are a second hand car salesperson and if you have your own website you will want to geo- target it, because your services will be helpful mainly to those who reside in your region only. This can give you an audience of potential customers who may truly want to buy a car. It won’t affect your overall page rank because people outside the boundaries of your region will not be interested in dealing with you.

If you have a global website like that of a multinational company in which you have different sub-domains for each of the different countries that you serve. In such a case Google also allows you to individually go in and target each of these specific sub-domains to the regions which they are relevant to.

What you shouldn’t do is geo-target your site based on the language it is made in. If you have a site made in Korean, you should not geo-target your site in Korea as you will miss out on potential Korean speaking customers all over the world.

This geo- targeting tool can only be seen working when you select the “show pages only from….” Option. You have to verify ownership of the site to geo–target your link. If you have many sub-folders or sub-domains you should simple geo-target the main TDC and the ones under it will be automatically verified.

Local SEO Tip #3- Find the Best Keywords for Your Local SEO in Seconds

Local SEO (Search Engine Optimization) involves focus on two areas for local search. The first is a company’s geographic location, typically a city and state, and then their product or service specialties.

An example of a local search would be “doctors in New York City, New York”. The results from Google, or other large search engines would be a list of doctors within that geographic location. These search engines do not display only website links in a local search, they show a “local directory” result. This local directory filters the output to the top ten or less results, and displays a map location as well as a text summary – Google calls their version “Google Places”.

In order to rank well in these local search results, a company’s website – and their local directory listing – need to contain keyword phrases that the search engines determine are advantageous to internet users searching for local businesses. The local businesses also need to determine which of those phrases are searched for the most frequently, in order to attract the most customers.

Using the above example of a search for a doctor in New York City, we start with the service provider term: “Doctor”.

1. We enter that term into a free keyword ranking tool such as Google’s Keyword Ranking Tool found at the following website address.

These keyword tools show us actual results from real-world internet searches, so we do not have to guess what the most popular searches are.

2. Next we examine the results and look for related terms that have a large number of local monthly searches. The term “doctor” leads us to: “family practice”, “pediatrician”, “physician”, and the plural “physicians”.

3. These phrases should then be combined with the location “New York” to give us the final phrases to be inserted into our web pages and online directory listings. Examples would be “New York doctor”, “New York family practice” and “New York physician”.

Use these phrases in the business description fields of directories, in the title tags and content of your website, etc will help your online visibility. There isn’t enough space here to detail their proper use but, suffice it to say, once you have determined these keyword phrases, their effectiveness comes from using them frequently and in as many locations as possible.

You may be interested in this related article about Local SEO Analysis

Simple Local SEO Tip #2

Post your physical address in a HIGHLY visible place on your homepage. The footer is not the ideal location. The more visible the better as Google seems to acknowledge the location of your address and weigh it as more credible the more visible you make it. Of course, there is no need to put your location in 50 pt font. But, hidden in the footer is far from ideal.

SEO Myths That Can Bury Your Site – Part 1


Bigfoot Going To Catch Some Waves

To many, SEO is a mystery that is part science and part black magic.  And while I have [mostly] tamed this beast a while ago (I have been doing local seo work over 10 years now); I have noticed that each client needs a certain amount of education.  This only makes sense since not everyone lives and breathes this stuff as much as my team.  This post will hopefully dispel some SEO myths that should be put to bed.  Plus, anytime I can educate current or prospective clients about the realities of this industry it simply helps set expectations.  So, if your SEO pitches any of this bullshit in a proposal run, don’t walk, away.

Meta Keywords – This tag came into existence in 1996 and within the next few years stopped being supported by most of the major crawlers.  Effectively, this has been dead since the late nineties.  So, please let this one go.  It doesn’t help with ranking and is just clutter in your code.  Delete it.  Even Google says to forget it on their blog.

Keyword Density – Another bit of non-sense.  Yes, there was a time when you could shove your keyword into a sentence and if your page was the same size as your competition and had it 10 times and the other guy had it 5 times you would win.  This is oversimplified, but you get the idea.  Do you really think that something as complex as Google’s Algorythm would use such simplistic logic.  If you are trying to become #1 for Widgets the following just won’t work anymore as it isn’t how they determine relevancy and rankings.

“Wow, I just found the best WIDGETS.  These WIDGETS are so amazing I just didn’t think that WIDGETS could be discovered so easily.  I hope you love WIDGETS too!”

Submitting To Search Engines – This is up there with the Keyword Metatag in popularity.  This has evolved from submitting for free, to paying for submission (Yahoo Directory), to submitting your sitemap.  All of it is bunk and has been for years.  The search engines like to discover your site, naturally, via links.  At best submitting your site does nothing; at worst it hurts your results.  Don’t do it.

PPC Helps Organic – I have spent thousands testing this and have never seen any positive bumps in rankings.  If a keyword generates money for your business than you should invest in it.  Organic or PPC-it doesn’t matter.  The only thing that matters is what it costs to get the traffic.  For ex.  if you sell a widget for $50 and sell 1 out of ever 100 visitors you have a 1% conversion and each conversion is worth $50 (assuming every sale is 100% profit).  That means if you can spend .49 or less per click you are making money.  So, by all means, spend money on PPC.  It will only bring you more traffic and more sales.

SEO Is Static – SEO isn’t a thing its a process.  So, you don’t do it once and never do it again; you have to continue doing it daily. Otherwise, your top 3 rankings will become top 10 when your competition picks up the slack and surges ahead of you.  Plus, once behind its harder to catch up and recover the momentum you have lost.

No One Can Hurt You – I call Bullshit on this one.  There are more than a few ways to sabotage a competitor.  So there is always the chance someone will do this to your sites.  I don’t think it is common but it does happen.  We don’t utilize these type of tactics since they are -more than- pathetic.  If you can’t get up without pushing someone else out of business you don’t deserve the ranking.  Which is why we won’t go into more detail on how to employ this tactic here. Karma is a bi$&#.  (The author of this post must apologize to Karma for calling her a bi$&#.  Karma you know we have something special.)

Well, if you liked these SEO Myths Part 2 is just around the corner. Just give me a few days to put it together.

Local SEO Tip-Using Your Webcam To Get A Leg Up On Competition

This was a post I had written that was published on a fellow SEO Consultant’s site.  However, I think you guys would enjoy it as well.  Keep in mind that this tip won’t apply to everyone. However, if you have a business who can creatively use this method to benefit the local community as well as your business then by all means do so.  So here it is:

There is a great quote by Jerry Rice that says:

“Today I will do what others won’t, so tomorrow I can accomplish what others can’t.”

That quote perfectly summarizes today’s tip. I have been involved in SEO since 2000 and the longer you look at local SEO results the more you see that you don’t beat competition by a mile you simply nudge them out by a nose. So doing what they won’t do or what they don’t know how to do is the only way to guarantee the results you want for your, or your client’s, site.

So, with that in mind know that todays tip won’t be as useful for everyone. If you are in a very small town it may not make as much sense as the guy with a business in a big city. However, it can be used by you and it will help your results. Even it if it just a nudge in the right direction.

Fire up Google Maps and search for the city where your business is located. Google Maps-Washington DC It should look like the image on the left.

Next to traffic on the top right you will see the “More” Menu. If you click it will bring up several options.

Select Webcams.

If your city is like most of the ones I deal with you will see some results from Webcams.Travel. These webcams are often referenced as citations, so by setting up your own webcam you can get a highly valued citation with about 5 minutes of work.

The steps involved are all fairly simple:

  1. Signup with Webcams.Travel
  2. Add Your Webcam– Your Webcam should have some value to tourism. So, if your in a bigger city you can simply show the street that your business is on. Just point the webcam out your window and that adds some value. If you are in a very small town the value is negligible but it still exists. Even if people use your webcam to see if the grass is growing it is providing some value.
  3. Keep your business credentials consistent. Your webcam’s name should be your ‘business name’ + ‘name of street’ or ‘name of view’. The address should be your business address, etc.
  4. Use your camera to get a default image of your webcam’s view. In a pinch you can take a screenshot from google street view if you don’t have a camera handy.
  5. Use MeBeam to broadcast your webcam. The same rules apply-make the name of the room as the name of your business.
  6. Copy-Paste your MeBeam URL into Webcams.Travel to complete your listing.

That is all there is to it. Your webcam will get approved in about a day and I suggest to my clients to simply use a spare computer with a webcam attached. So far everyone has had the equipment lying around that they were happy to put it to use.

Very simple geo-targeted local seo citation, that provides value to those who see it while helping your business. A win-win.

Does Call Tracking Really Hurt my Ranking?

There has been quite a bit of discussion as to whether call tracking really does hurt a business’s local search results. Though this is not a cut and dry issue, from what I have seen it does hurt results for any of my local seo clients that have tried it.

Local search is still in its infancy and companies like Google are working hard to come up with valid and effective ways to rate the credibility of business listings found online. At this time, one of the most important factors is still consistency. Since matching a business’s name, phone number and address is one of the most important indicators of consistency, having multiple phone numbers for the same business confuses the search bots and leads to a lower ranking. Though this is not a perfect system and is likely to improve in the future, for now it’s the only one we have.

There are some things businesses can do to track their advertising success without resorting to call tracking. Though it has been temporarily discontinued (pending improvement one would think), Google previously offered a widget for websites that would connect a customer through the businesses Google voice number. This allowed businesses to determine from where the call originated. This isn’t a cure all since it only works for online advertising and probably only more advanced computer users will utilize the feature.

Another technique that many businesses are using that has proven effective is the use of coupons with special tracking codes. Each advertising source will have a coupon for a service with its own unique code that can easily be tracked. This approach has the added benefit of adding a way to attract customers. At the present time, if you really need to track customer origin, this is a good option.

Many marketing companies still insist that they can offer call tracking without affecting local search but, as of right now, I have never seen it work. As local search matures this will change. Also, Google and the other major search providers are constantly improving search algorithms and coming up with new ways to determine popularity and validity.

Google Places – How to Find Citation Sources

We’ve been discussing the importance of citations when it comes to local business listings, especially Google Maps and Google Local Business Center.  Today we will discuss how to find more sources on which to get your business cited.  Remember that consistency is king in local SEO and your citations need to be the same across the board for them do have the most success.

Free Self-Listings

The first step is to get your business listed on as many sites as possible that allow you to add your own citation.  These include Yahoo,,, infospace, anywho and dozens of other major, popular sites.   There’s no excuse for not taking advantage of these free listings.  The major sites are also rumored to carry more importance when it comes to Google page rankings so get started going down that list.  In a future article I will add a list of other possible citation sources.

Keyword Searches

The next step is to get on Google and the other search engines and start searching using all the relevant terms a potential customer might use to search for your type of business.  Don’t pay so much attention to the local listings that will appear at the top of the page in the Google Places 7 Box, but rather focus on the more generalized listings further down.  These are often niche results that contain directories to a specific type of business.  For example, if you are an automotive shop in Scottsdale, AZ.  A search for “automotive in Scottsdale” might return a link to the Scottsdale Classic Car Association.  This would be a site worthy of investigation since many such sites allow free business listings for a particular niche.  Often just one or two simple searches can turn up several such sites and message boards on which you can secure a citation.  And don’t be shy when contacting them-pick up the phone, use their contact form.  You can’t get what you don’t ask for.

Competitor Analysis

If you notice that a competitor is consistently ranking above you in the local listings, you should suspect that their citation base is bigger than yours.  There are several tools you can use to analyze and backtrack their citations and then attempt to get yourself listed also.

The old fashioned or manual way to track these citations is to simply check their listing on the Google Maps page.  Simply enter a search term that you would enter for your business and observe the hits that pop up.  To the right of the listing you will see “more info”.  Click on this to be taken to the details page of the listing.  Here you will see things such as details, reviews, nearby places, etc.  At the bottom of the page you will see “more about this place” and below that will be a number of links.  Each of those links represents a site where Google found a citation to the business.  Check the citations and then attempt to get your business listed there as well.

The new fashioned way to do the same analysis is to incorporate competitive analysis software.  It basically does the same thing you are doing manually but automates the process and designs a tidy list of websites where your competitors have citations along with some other pertinent data.  If your competitors have a large number of citations this software can make the process of competitive analysis a lot simpler.  We have ‘rolled our own software’ but I will review and detail some software that is publicly available to help you with this process.

As I have said before the key to getting above your competitors and making more next month than you have ever made before is to know what to do and then to do it.  While I can’t [won’t] reveal everything we do to get our clients top ranking in Google and top ranking in Google Places 7 Box getting citations is an important part. Our Google Places Citation Service is a surefire way to catapult your results.

Local SEO Competition Citation Analysis

KFC Vs Auntie Ji (His Chinese Rival)

Businesses have been spying on one another as long as business has existed.  Everyone wants to know what the competition is doing, especially if they seem to be doing it better.  The internet has revolutionized how businesses find and attract customers.  Local business searches have made it necessary for a business to be listed online if they hope to corner their share of the market.  Now it’s just not enough for Joe’s Pizza Parlor to know what newspapers Fred’s Pizza Shop is using to attract customers or where Fred gets his ingredients.  Joe must also know where on the virtually endless World Wide Web any mention of Fred’s Pizza Shop exists.  This is where new age competitive analysis comes in while doing local search marketing.

In its simplest form, competitive analysis simply means finding out exactly what a competitor is doing and how that competitor goes about doing it.  Once you are armed with this knowledge, you can then compare their practices with yours to decide who is doing what the best.  If the competition has an edge, this knowledge will help you catch up.  If your strategy is better it will help you stay ahead.

For local search listings, the most important factor is business name.  We’ll cover that in another post.  The second most important is citations.  As we have discussed before, citations are references to the business’s name, address and phone number.  Considering the importance of citations in local rankings, it would stand to reason that a competitor that ranks higher than you will have more citations or better citations.  What you now need to do is find out where they are.  Once you know, you can go about getting your business listed there as well.

We have some in-house software that will determine that for us, and we use it to benefit our local seo clients.  However, there is some less sophisticated but still workable software available for purchase.  Competitive analysis software snoops around the net by backtracking from the Local search listing.  It can uncover obscure mentions of a business on blogs, online newspaper ads, and in some cases even tweets.  There are several versions of such programs, some of which are available as freeware.  If you are a small business owner who prefers to take matters into your own hands, such software can help you maximize your local search optimization and help your business stay ahead in the competitive world of internet advertising.  We will dig more into this specifically in an upcoming article.

Reach The Google Maps 7 Box Quickly By Analyzing Competition

Now that you’ve added your business to the Google business directory and secured your spot on Google maps, your next step is to climb the ladder of the Google local search results.  When you search for your category of business in your area, you are able to find your listing, but only after clicking the “+” to show more listings.  That’s just not good enough.  You know that most people will choose one of first listings, referred to as the lucky 7 [7 box], and that’s where you want your business to be.  Here’s how to gather a little intelligence and use your competition’s success to enhance your ranking.

When Google business listings first appeared, 10 results were listed to the right of the map on the initial search page.  Later, Google decided to reduce the number of results it highlighted to 7 and add more information to the listing.  That’s great news if your business is listed in the top 7; it’s terrible news if you were numbers 8 through 10.

After analyzing your own listing and extracting any helpful information Google analytics can offer you, the next step is to take a look at what makes your competition so successful

The first step is to simply check their information in the Google listing.  If you click on “more info” you will see any reviews that have been linked to the business.  Reviews play an important part in Google’s algorithm.  Even negative reviews will help with you listing ranking, though you probably want to avoid them.  When you check the source of the reviews, you will often see that they come from review sites such as or a similar niche review site.  If your business has no reviews listed on the site, do something to change this.

In traditional SEO, back linking still holds the top spot in ranking.  For local business listings, then new king is citations.  Each time the Google bots find a mention of your business by name, address and phone number, your business gets a point.  Though Google won’t confirm it, most experts agree that the more important the source, such as Yahoo, BBB, etc., the more points the citation will bring you.  Software is available that will allow you to track all the citations of your competition.  Like reviews, if you find a competitor’s citation on a site that doesn’t list your business, then you should try to get it added.

Another technique is to check the keywords that the competition is using to get hits on their site.  Find the sites that use the same keywords that your site does and check their page rank.  This will give you a good idea of how hard it will be to overtake them in the listing results.  If your competitors have a page rank of 1-4, then you should have no problem optimizing your site to overtake them.  If their rank is a 5, then you’ll [likely] also need a high page rank to get ahead of them.  By checking the page rank of the lucky 7, you can get an idea of what you are up against.  Keep in mind that it’s not necessary to have a website to have a Google business listing, but those businesses that don’t are at a serious disadvantage.

Some of my competitors claim that they can get your business a top ranking in 30 days-I actually can.  And one of my first activities is competitive analysis just like I just described.  Once I know what the competition is doing, I do it better.  You can learn the same tactics and soon you’ll see your listing appearing in the lucky 7 and should see and improvement in business.

Google Maps Optimization- Citations

Google’s search algorithm places a heavy importance on the number of incoming links to your site. These citations come from other sites that list yours and provide a direct link to your pages. For local search engine optimization based off Google Maps listings, the number of pages that simply mention your business’s name, address and phone number is also an important factor. If the citation contains a link to your site, all the better, but it’s not necessary. These references are called citations and can play a tremendous role in your local page ranking. Often these sites are local directories such as those maintained by newspaper websites or local search engines found in larger markets. If you want your listing to appear in Google’s coveted “7 box,” then you need your business to be listed by as many sources as possible.

Not all referring sources or citations are the same. The more reputable that Google believes the referring site to be, the greater weight it will carry in the page rankings. For instance, the Better Business Bureau and the Yellow Pages are considered more reliable and authoritative than a small, free local directory listing. That’s not to say that getting listed on such sites is unimportant; every citation counts.

There are a few ways to go about building the number of citations your business has. The cheapest way is to do it yourself. Once you have ensured you are cited in the big boys such as Yellow Pages, Yahoo Directory, the BBB, etc., you now need to search out the less obvious sources. One way to so this is to analyze the listings of your direct competition and related local businesses. Often they will provide you with potential citation sources that you haven’t considered. Once you know their sources, try to get you business mentioned also.  We will go more indepth into this tactic in a later article.

If you are willing to spend a little money, you can submit your business information to a business listing service. These services ensure you are listed in all the major directories, many of which you would likely have not considered. These services usually charge somewhere around $50 to list in all the major directories.  We will review the most popular in the coming weeks.

The most expensive and most thorough option is to hire the services of an SEO company to formulate an in-depth online marketing strategy. These services will ensure that your business has as many citations as possible and will also optimize your web pages to make sure they will get noticed by Google. For businesses in competitive markets, this is often the best option.

Link and citation building is a continuous process. You must consistently seek new sources of citations and stay ahead of the competition. Try to ensure that your citations remain as consistent as possible when it comes to your business name, address and phone number. In Google terms, consistency is trust. This works well for customers too.

One way to really keep on top of things is to make sure you know immediately every time your customers are talking about you.  To make this possible we offer our clients a special Local Reputation Management Service so that every mention of your company-good and bad-you can be made aware of.  This allows you to turn no reviews into lots of reviews and good reviews into glowing reviews and bad reviews into ‘handled’ reviews.

The price for this is a very reasonable $79/month.  There is no contract, cancel any time.  However, most people love it and stick with it indefinitely.  To get started simply click the paypal button below.


Google Local Listings Optimization

For years businesses have tried feverishly to find the magic formula that would ensure that their websites would be displayed near the top of the Google results when a search was initiated that pertained to their area of concern.  Business spent billions in advertising dollars in an attempt to this.  Just about the time Search Engine Optimization came into its prime, Google went and changed the whole game by introducing Google Maps and Local Business Center.  Now it wasn’t just good enough to be on the first page in global search results, businesses needed to be near the top of the page on these localized results.  Understanding this is just a small part of local SEO.

For years, the Yellow Pages, newspapers and local radio have seen steady drops in their advertising sales due to increased consumer use of internet searches to find what they are looking for.  Many newspapers and some radio stations began offering a local search feature on the websites to increase page hits and ad revenue sales.  Eventually the sites began tying the searches into the Google Maps feature to offer a very customized local search service that would narrow businesses down to the exact street.  Google of course saw this and knew they could do it better, and they did.

These days, the new trend is local Search Engine Optimization for Google Local Business Center.  The basic idea behind Business Center is that it allows business to manually enter their business information using the business Center dashboard.  This allows savvy businesses to quickly rise in the search result rankings.  The information entered will undergo a verification process by Google to ensure it is accurate and then the site will be automatically indexed.  Like many things Google, the exact method they use to rank pages is a closely guarded secret, but there are some things you can do to raise your sites page rank.

  • The first and easiest thing to do is make sure that all information is filled out in the listing as completely as possible.  Basic stuff such as address and phone number is pretty simple, but the last two sections, description and category, are where the men are separated from the boys.
  • Think of the description as a miniature web page.  It should stick to the basic tenets of SEO and use keywords specific to your business.  Books have been written on SEO so it’s outside the scope of this article, but by thinking like a customer looking for your business, you can tailor the description to match that search.
  • Category is also important in that it is heavily weighted when consumers browse Google business listings.  In this section you must think like a Google categorizer as well as a customer.  You can only choose five so think carefully.
  • Customer reviews of your business play big role in the rankings.  Businesses with more reviews will be considered more popular and will therefore rank higher.  Included reviews are those posted directly to your listing as well as those posted on other popular review sites.  Encourage your customers to leave feedback if they are happy with your service or product and watch your ranking climb.
  • Since you can list a website on your listing, make sure this site is also well optimized for search results since it will now be automatically linked to your Business Center listing.  A complete and informative website, complete with a blog and customer reviews, is the optimum situation.
  • Since Google “crawls” other local directories looking for information, make sure you manually add your listing to as many of these sites as possible also.  Though you may not get as much traffic from these smaller sites, the listings will translate into Google results.

Google Business Center is a great resource for consumers and businesses alike.  Take advantage of what it can offer and you will see your business grow.

One way to really keep on top of things is to make sure you know immediately every time your customers are talking about you. To make this possible we offer our clients a special Local Reputation Management Service so that every mention of your company-good and bad-you can be made aware of. This allows you to turn no reviews into lots of reviews and good reviews into glowing reviews and bad reviews into ‘handled’ reviews.

The price for this is a very reasonable $79/month. There is no contract, cancel any time. However, most people love it and stick with it indefinitely. To get started simply click the paypal button below.