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The Travel Industry & Local SEO Is The Next Frontier

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Gowalla-the local meetup service is getting into the travel game-in a small way.  They now know when you fly by looking to see where you have ‘checked in’ and they show it via some spiffy graphics.  So if I check in at dca and arrive at lax they will show it on the airport’s page.

I track these things however I don’t actually use the services.  The people who should know when I am flying, my family, friends, clients, know that because I tell them.  Not because a graphic on a page tells them.  I just, personally, have privacy concerns about this and similar services.  And I don’t need the ego boost to know I am “Mayor” of my local Starbucks to feel important.  But that is just me.

However, I will watch to see what moves they make in the industry so my clients are prepared and stay 1 step ahead.

 

 

The New York Times Redone-ehow.com Style

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On Search Engine Land: Must Read News About Search Marketing & Search … the post “The New York Times, Demand Media Edition” talks about the recent Demand Media IPO:

“Demand Media — widely described as a ‘content farm’ — went public yesterday and quickly racked up a valuation higher than the New York Times. I figured the news might cause some at the New York Times to wonder if they needed to be more Demand Media-like. “

Check out the mockup-pretty accurate for any of us that have ever come across ehow.com when searching for an answer to a question.  BTW the stock closed over $22 up $5.65 from the open.  Not bad at all.

How To Track Mobile Visitors In Google Analytics

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Andrew published a great post that features a Google Analytics tip.  The post “How To Track Mobile Visitors In Google Analytics” contains this nugget:

“If you are a Google Analytics user I recommend setting up an Advanced Segment that filters reports by visitors who are classified as Mobile. Here’s how:

 

Click on the ‘Advanced Segments’ link on the lower left hand side of the Google Analytics navigation

Click on ‘Create a new custom segment’ at the top of the page

Under the ‘Dimensions’ section click on ‘Visitors’

Drag the green ‘Mobile’ rectangle into the ‘dimension or metrics’ box.

Make sure the ‘Condition’ equals ‘Matches Exactly’ and the ‘Value’ equals ‘Yes’

Name the segment ‘Mobile’, test and save

Now you can view any report in Google Analytics with only mobile user data simply by choosing ‘Mobile’ from the Advanced Segment menu at the top of the page.

Cool Tip: I also like to create a ‘No Mobile’ advanced segment so that I can easily compare the different user behaviors. You can also create similar reports for different phones, mobile browsers and operating systems (e.g. iPhone v. Android)  if you want to really drill down into this data.”

I have some clients that enjoy the Google Analytics experience.  Many choose to use some other advanced tools.  Regardless, if you are using GA this is a great tip.