Gowalla-the local meetup service is getting into the travel game-in a small way. They now know when you fly by looking to see where you have ‘checked in’ and they show it via some spiffy graphics. So if I check in at dca and arrive at lax they will show it on the airport’s page.
I track these things however I don’t actually use the services. The people who should know when I am flying, my family, friends, clients, know that because I tell them. Not because a graphic on a page tells them. I just, personally, have privacy concerns about this and similar services. And I don’t need the ego boost to know I am “Mayor” of my local Starbucks to feel important. But that is just me.
However, I will watch to see what moves they make in the industry so my clients are prepared and stay 1 step ahead.