The topic of NAPs vs links came up in conversation this week. While I won’t divulge the recipe for our ‘secret sauce’ it is a commonly held belief that organic links should be as varied as possible. While this is often true…like everything in SEO the real answer is it depends. There has never been a true one size fits all solution for achieving lasting Page 1 results. Short lived results, sure. Lasting, nope.
However, one thing that is widely held and also has the virtue of being true is the extreme need for perfect consistency when it comes to Name, Address, and Phone citations.
— Spelling matters (of course)
— Punctuation matters
— Data reliability matters
So, if you aren’t seeing the local results you would like- do yourself a favor and perform a google search using your phone number. See any results with varied data? Try a search using your address. Business name. Variations of your business name. It is likely you will find some data sources that need fixing.