Google does an analysis of every domain to determine “trust”-this has little to do with PageRank as even new sites can have a high trust rank. Although a high PR is an indication of a domains trust, don’t assume that a site with low PR or no PR has little trust.
Let’s clarify with an example. Assume you have a 13 year old daughter who needs to sell some Girl Scout cookies. She has some delicious samoas and needs to unload them for cash. There are only 3 houses on your street, yours and two others. One of the houses looks like the White House; sparkling and clean, manicured gardens, nice cars in the driveway,etc. The other house looks like the Bates House from Psycho. If you are like me you will only let your daughter approach that Bates house with Jack Bauer as her escort. You simply don’t trust it.
Impressive imagery right? In one paragraph I conjured up an image of a 13 year old girl scout, Jack Bauer, and Norman Bates. Not to mention Samoas (the best GS cookie).
-Side Bar Over-
Google is much like the father in that example. They have to judge every site. Give it a quick once over to determine where it should rank. A site with a high trust can easily rank for long-tail and for the main terms in the market with a low quantity of incoming links compared to its competitors. So, to benefit from this you need to know what factors are involved:
— Age of Domain
— Content Originality
— Link Sources (Trust Rank of The Domains Linking To You Determines Your Trust As Well)
—- Top Sites In Your Market
— Relevance of Links Based on Content & Location
If, when Google is first analyzing your site, you build out high quality links slowly with these factors in mind you can quickly rank a site that otherwise would take months to get a strong foot-hold.