I was just checking some rankings and was pleased when a site I have been working on reached page 1 for its main keyword. This keyword has just under 1 million competitors and receives about 30,000 searches per week. Last time I checked this site was ranked 16th. Today it is ranked 4th. This is a national campaign-not a google local campaign-and I realized that most people would stop here and consider this a success.
However, ranked 4th a site will typically have a CTR (Click Through Rate) of roughly 6%. So in a given day if 100 people search for the term only 6 or so will click on this site. If it was third the CTR would more than double to 15%. The CTR for 2nd is just under 25%. And the first site receives just over 50% of all the traffic. Now, you can improve your CTR with some compelling copy in your title tag. Something that makes the visitor wants to click to read more.
This post is just a reminder that unless you are number 1 your work really isn’t done. I have seen clients income double (more than 2x earnings) by moving from 3rd place to 1st place. There can only be 1 champion and it should be you or your client.
Keep posting stuff like this i really like it
Really good reminder on how SEO work is not really complete until you propel the company’s listings to the number one spot. Most people in the field of SEO tend to be easily satisfied with getting their company listing to appear on page 1 of the search results, which is not sufficient. Thanks for sharing!
Agreed. We should always be working to improve/raise our rankings in SERPs. However, for some services/products/industries that are extremely competitive (that are the most competitive in the index), I’m happy to get on Page 1. And in some cases, #3 or #4 can actually be better than #1.
I have yet to get my search engine optimization done & this is very interesting to me. Thanks for the post!
How does Google rank websites on the Google Places?