Source: http://www.seoresearcher.com/images/articles/click-distribution-serp.jpg
A few days ago I talked about not settling for anything less than #1. Here is a visual that should drive the point home.
If you are #1 you are getting over 50% of the traffic for that term. If you are #10 you are getting 2.55%. Also realize if you have the choice of 9 or 10 you want 10. The CTR is higher at the very bottom of the page.
Otherwise, improve google ranking and move towards the top- if you can.
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